For the past 100 years Maybelline have helped inspire women everywhere, to define and enhance their natural beauty. We all know the famous tagline, which has become synonymous with beauty worldwide…
Maybe she’s born with it. Maybe it’s Maybelline.
The Maybelline journey began in 1915, when Tom Lyle Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted this formulation with a chemistry set and produced a product sold locally called lash-in-brow-line, bringing about the birth of the first Mascara! Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea.
To this day Maybelline has been inspired by confident, accomplished women, to create scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting make-up shades.
Some of my first makeup products {Tinkerbell does not count} were from Maybelline. I know for sure my first Mascara was from Maybelline. One of the first Beauty Pick posts I did featured Maybelline products. It is a brand I love and use everyday!
To help Maybelline Celebrate 100 Years, we have decided run a reader competition! One lucky reader can win a hamper from Maybelline, containing all the products seen in the image above, as well as an extra surprise from Inspired Living! Please tell me what the first ever Maybelline product was that you purchased and why you love Maybelline. Spread some love on Facebook and for an extra entry Tweet about the competition.
To enter our Maybelline Celebrate 100 Years competition and win a product hamper, please follow the simple steps below and use the Rafflecopter form to complete your entry:
- Like: Maybelline SA and Inspired Living SA on Facebook.
- Leave a comment below: Please tell me what the first ever Maybelline product was that you purchased and why you love Maybelline.
- Tweet: Celebrate 100 Years with @Maybelline_SA & win on @inspired_lifeSA #Maybelline100
- Please ensure you read the *Terms & Conditions below carefully, to ensure you comply with all the entry criteria.
*Terms & Conditions:
By entering this competition you automatically accept all the Terms and Conditions laid out below.
- Entries are open from 15th May 2015 until the 25th May 2015.
- You must complete all the steps as stipulated above on the Rafflecopter Fome: Leave a Comment, Like and/or Share on Facebook or Instagram and/0r Tweet about the competition.
- To ensure that your entry is processed correctly (please use a valid email address). Your details will only be used to validate your entry and inform you, if you are selected as a winner.
- This competition is only open to South African residents and to readers who have not won a competition on Inspired Living SA in the past 6 months.
- Entries will be considered incomplete and thus disqualified if the entrant does not provide all requested information. Entry information will not be shared with any third party without the entrant’s prior knowledge and consent. The prize hamper will go to the first name selected at random after the closing date.
- The prize is not transferable and may not be exchanged for cash.
- By “Liking” you enter and agree that this promotion is in no way associated with, administered by, or endorsed by Facebook; and acknowledge a complete release of Facebook by your participation.
Jess says
Happy 100 Years Maybelline. My very first Maybelline product was Mascara that I bought in 1997 for my matric ball, it was the first time I used make-up. Maybelline products are the best! I love the quality and the price.
Carla Van Der Westhuizen says
The first Maybelline product I ever bought was mascara.. about 15 years later I am still using the same one! I love Maybelline because it is consistent! All their products are of a high standard and reasonably priced 🙂
Abigail Lebuso says
My first ever Maybelline purchase was mascara. I remember seeing the advert with the model Christy Turlington. She looked so high fashion and the make up was flawless. I have been an avid Maybelline fan ever since. Everytime I saw an advert of Maybelline and Christy was modeling, I made sure that I had the latest trend in makeup in my bag. I guess Maybelline is my girl, she goes where I go. #loveMaybelline
Candice says
Amazing giveawway!!! I can’t believe Maybelline has been around for so long
CANDICE | BEAUTY CANDY LOVES
Susann says
My very first item from Maybelline was a lipstick back in the 90s. Since then… I have only bought Maybelline mascara.
Kim says
My first Maybelline product was back in 1999 when I purchased a nail polish for my matric ball. I remember my mom using Maybelline back when I was younger and I have fond memories of playing with her makeup. I suppose I love it because it’s all I’ve known most of my younger years 🙂
Ruth T says
My first (very exciting) Maybelline purchases were their fabulous mascara and a bright pink blusher!! Loved them!!
Love Maybelline for their prices and quality!
Tweeted @roxyruth
Lizna says
Sjoe what a tough one to remember because I’ve been using maybelline products as in forever, but I think it was a Great Lash mascara, those ones with the pink square looking tubes xx #Maybelline100 Happy 100 Maybelline
candice ying sun says
A maybeline lipstick because I’m obsesses with lippies
Cindy says
Sheesh, trying to remember, I’m sure it would either have been lipstick or nail polish.
Cornell Botha says
My first ever Maybelline purchase was a electric blue eyeshadow – i was about 10 years old!! 😉
I love Maybelline because not only are they always up tp date with the latest trends and also very affordable and they created BabyLips!!!! 🙂
Ailsa Porter says
The first Maybelline product I bought was lipstick – way back when. The products are affordable and great value and the quality is very good, which is why I still use Maybelline!
Salochana Naidoo says
My first Maybelline purchase was an eyeliner. Maybelline products are very durable, and last the entire day … There’s no need to re-apply your make-up during the day. 🙂
Charné Banger says
Wonderful competition!
I loved looking at the ‘old school’ make-up and adverts! It just shows you how much Maybelline as a brand and make-up has evolved!
Happy 100 birthday Maybelline!! 🙂
Dawn W says
The first product I bought from Maybelline was mascara, I loved it because it went on smoothly and lasted the entire day
Theresa S says
I was never a true convert of Maybelline products when I was younger…I always thought that drugstore buys could never compete with top name make up products…OH HOW WRONG I WAS!
I am so inlove with the Maybelline Colour Lipsticks, wherever I go I always have a true red and a showstopper pink colour. They last, and are creamy and non-drying on your lips…making them essentials in any of my make up bags.
Jess says
Great lash Mascara – my first ever in the 90’s! Happy birthday Maybelline!
rehana seedat says
The first Maybelline product I bought was maybelline lipstick. Affordable, great quality product
Nicola Meyer says
First product I ever purchased was a mascara. I love how the company keeps up to date with beautiful packaging and that they are fabulous products at a good price.
nasika baijnath says
the first product i ever bought was my first maybelline mascara. i was in school and could finally afford my own without sneaking some from my mum
i love this brand,quality and affordability plus an extensive range
wooohooo,,,,happy 100 years
Holly Bailey says
Define-a-Lash! I love it.
LiezelTee says
Great Lash mascara – and still a firm favourite!
Celeste Everitt says
The first Maybelline product I bought was the Maybelline Great Lash mascara in black. I loved it because of its thin consistency and the fact that the application was easy and smooth without any clumps. I still LOVE it! It’s still my number 1 mascara and I am yet to find one that tops it. Maybelline, you ROCK! 🙂
Roxanne Grove (@nitrosys) says
My very first mascara was by Maybelline and I loved it dearly and always had luscious long lasting lashes all day long
Amalia says
My very first purchase was a Great Lash Mascara. I actually still have it, though I’ve used it up a long time ago, I think I kept it cause it was my very fist mascara purchase as well. Was a very proud day. I love Maybelline not just for their products, and pricing, but also because it has been a part of my makeup journey for years now. Something I will never part with.
Carolyn Augustus says
My first Maybelline product was nail polish. I still love it because its so durable and long lasting
Megs Hartwig says
love Maybelline. The very first lipstick I ever bought was a Maybelline Moisture Whip lipstick back in the early 90s. I mostly loved the brand because Christy Turlington was their spokes-model, and she was my favourite super model back then. Later, I started buying Full ‘n Soft mascara when it first came out in the late 90s (remember the Sarah Michelle Geller commercials?). Full ‘n Soft is the best mascara ever, but you can’t buy it anymore for some reason. I still like Maybelline mascaras – One-by-One and the Colossal are two of my favourites. I usually pick up the Colour Sensational lipstick in ‘Totally Toffee’ when it’s on sale as it’s a nice wearable nude colour. Wish they would bring back Full’n Soft!
nicolene sinevasan says
My very first product was the Maybelline Kohl , Been an Indian having a Kohl in my makeup bag is a must . So I tried it , tested it and I loved it to my surprise it doesn’t smudge even when I tear … There after the only makeup products I use is Maybelline
Temla says
I am such a Maybelline Hoarder and absolutely cannot go without. My first purchase was the infamous great lash black mascara and will always love it. Happy 100 years Maybelline.
Telma xx
glammedupme.com
depashni marie says
It was the maybelline great lash mascara… I love maybelline products, great value for money, it’s always great quality and I love the way they evolve with modern times using classic colours as well as the funky
Imka says
I absolutely love the Mega Lash mascara!!! 😀 And I love Maybelline because their makeup is on trend, of high quality and very affordable! BEsides, who doesn’t love the BabyLips? Everyone loves themselves some Maybelline 🙂
Camillah Adams says
Maybelline Great Lash Mascara has been a staple since my teen days!
sharleen deacon says
Great lash mascara
Jackie Katzen says
I purchased a mascara and never looked back. Maybelline mascara is just the best on the market, super lush lashes and no eye irritation!!
Susan McCarthy says
Mascara. Those pink and green ones. best lashes ever!
Megan Kelly says
Obviously my first product was one of their many great mascaras. Maybelline has some of the best products from the dream satin foundation to their affordable mascaras!
Jaclyn T says
The first mascara I ever bought myself was Maybeline. I was in high school. It made me feel like a beautiful woman and ever since then I have loved the brand.
Justine Burgess says
Wearing Maybelline products makes me feel like I was born with it! 🙂
Justine Burgess says
Wearing Maybelline makes me feel like I was born with it! 🙂
Ingrid says
My first Maybelline purchase was Expert Eyes Eyeshadow Trio in Impeccable Greys. I still tend towards greys and silvers for my eyes.
Zasha De Lange says
I love the Maybelline Mascara, it was my first product, and its still the only Mascara I use til today!
Shayne says
Mascara! Love their products and currently use just about everything in their range 🙂
Nikki says
First product was the Maybelline Great Lash Mascara. My absolute favourite mascara by far!
Halima Shaik says
My very first product of Maybelline used was the Dream Matte Mousse,It was love at first touch and I haven’t turned back,the mashmellow effect as I like to call it,soft on my skin,with max durabilty the entire day,I remember my first purchase like it was yesterday,my friends and I decided to head on down to make up corner and play around abit,the sales lady introduced us to Maybelline Dream Matte Mousse and I thought to myself haha,this is just a gimick,once she applied it I was transformed,I not only looked great but I felt confident as well.
Christelle le Grange says
Define-A-Lash Waterproof Mascara and also the Define-A-Line Eyeliner. I’m still using both these items each day. Just love it, it’s better quality than the other Mascara and Eyeliner, it never smears. I love Maybeline ?
Rochelle Kay says
As far as I can remember it was a mascara!
ursula @urkila says
First and always had been Maybeline mascara and base!
Yashmitha Padayachee says
Wow i share a birthday month (and star sign) with Maybelline. I just celebraated my 30th on the 16 May 🙂 fingers crossed. I cant even remember the exact name of the first product. it was mascara, you know in that iconic green and pink tube?! 🙂
Leatitia du Toit says
I have never purchased Maybelline before. Its too expensive
thea lennox says
I bought Maybeline mascara and with that i don;t need any other make up. My dad never wanted us to wear make up and at least with the mascara i felt more feminine and beautiful
Loshinee munsamy says
Great Lash mascara, happy birthday maybelline.
Jeannette Wentzel says
First product was their Great Lash mascara. It was and is still a staple in my make up bag. Love the Maybelline Maskara’s as it is one of the few that don’t irritate my eyes and wears all day long. Double win.
Loshinee munsamy says
Great Lash mascara, happy birthday maybelline! Hip hip hooray
Janneke (@daisypersonblog) says
First ever product I purchased was a peachy scene lipstick and I still love it. I love maybelline because their products are always excellent quality! Just wish they’d bring the age rewind concealer to south africa though!
Shantel Govender says
The first make up product that I ever wore was my mum’s Maybelline lipstick in 1997 and since then I have wore all Maybelline branded makeup products . It is great value for money ,durable wear .
Thokozile Mohohole says
hi i am tryng to comment on the competition but i cant type in the text box ?? 🙁
Kim Goncalves says
The very first Maybelline product was mascara.
Liza says
My first Maybelline products was actually a Mascara and a lipgloss when I first started my makeup and experimenting with makeup and so on my early teens. But I remember when I was like 5 I always stole my grannies red maybelinne lipstick and wore it. Hehehe good memories.
Kim Goncalves says
The very first Maybelline product was mascara. I love Maybelline as it is affordable quality make-up that has fantastic results.
Kathryn V says
I bought the mascara first, and I loved using it. It lasts for ages, it doesn’t smear, and it looks great!
Yolande Murphy says
Mascara – Maybelline have always had a great range of mascaras. I love it because it is good quality at affordable prices
Losh Kisten says
Volum’ Express® Pumped Up! Colossal™ Mascara – totally dig this product – I love my mascara and this product defined my eyes to that sultry look – totally love Maybelline…Maybe Maybelline…Nahhh DEFINITELY Maybelline…(liked, shared, tweeted and spread the Maybelline love)
Linda Laing says
lipsick– I still remember trying it on my hand first and thinking “what a moist, smooth applying lipstick” AND I was sold!!! That was for my wedding 12 years ago and I am still using it.
Annie says
My first Maybelline product was the lipgloss when I got to highschool, it was a present from my aunt and I treasured it. I was the envy of most girls and I loved that it made me feel so beautiful. Maybelline completes my outfit and lets my radiance shine .. I love it
Denise Helen Gordon says
My very first Mabelline product was foundation – unfortunately it wasn’t for me, but I do love the mascaras! 🙂
Yvette Hamiltom says
Foundation was the first product i ever purchased and it’s the ONLY foundation i have ever used……love it, it’s the only foundation that i have found that matches the colour of my skin perfectly ?
Naidene Cooper says
I remember investing in a Fit Me Blush in a peachy colour and a great lash mascara. Love that Maybelline products are fresh, trendy and affordable.
Janet says
My first Maybelline product was the great lash mascara many years ago!! After seeing a program on TV where a international makeup artist declared it the best mascara ever, I decided to try it out. Well she was right!! I know that I join millions (billions?) of women in unison when I say it is just the best mascara in the world. I’ve tried other brands just for interest’s sake, but none have come close to the range of Maybelline mascaras. I’ve had to prove my lashes are real sometimes and have offered advice at makeup counters when other shoppers have admired my lashes. Happy birthday Maybelline – you may be 100 years old but you make your fans feel (and look?) like 21 years old day after day. You totally rock!! X
Justine Burgess says
The first Maybelline product was a stunning pink lipstick! Wearing Maybelline makes me feel like I was born with it! 🙂
Karien Saaiman says
My 1st Maybelline product I ever bought or owned was a mascara back in 1996 when I was 14 years old! Wow, that brings back memories ? I love Maybelline as I still only buy Maybelline mascara till this day! No other mascara can compare! ??
Daniela Cardoso says
a gorgeous blush colour lipstick as I was always stealing my Mom’s to use. Love the great quality of Maybelline products.
Cathy says
Gosh it seems like decades ago….first product was a foundation which I absolutely loved 🙂 Still love Maybelline foundation to this day and the quality has improved over the years. Grat quality products and really affordable.
Shelley Nell says
My first Maybelline product was mascara when I was a teenager. I wore contact lenses and their sensitive mascara was the only one that ensured I did not look like a panda!!