There are many campaigns worldwide which focus on the wellbeing of children but one that touched my heart recently is the UNICEF “Believe in Zero” campaign. As a South African and a mother I feel that this is a message that needs to be heard by everyone, whether you are a parent or not! This is my chance to get the word out there and use my blog to support this cause and “Lead SA” for our children.

UNICEF is calling on all South Africans to unite behind the goal of zero violence against children. In the run up to Child Protection Week (28 May- 3 June), its newly launched ‘Believe in Zero’ campaign highlights the role that everyone – not only the authorities – has to play in the protection of children.

South Africa’s levels of violence against children are among the highest in the world. Tens of thousands of children are victims of abuse, neglect and exploitation every year – and offenders often go unpunished,” says Aida Girma, UNICEF Representative.

Statistics from the South African Police Service confirm there were more than 54,000 reported crimes against children in 2010/2011; however, crimes against children are grossly underreported and the real figure is much higher.

Sexual offences make up about half of that figure, while around 30 per cent of these victims are under the age of 10 years. Research has shown that in most abuse cases, the offenders are known to the children.

UNICEF Ambassador Yvonne Chaka Chaka has added her voice to the Believe in Zero campaign: Child protection starts with every one of us, as individuals – no matter who we are and where we live.”

UNICEF is driving the Believe in Zero initiative online. You can support the campaign and express your support on a specially designed Facebook app, here you can upload photos or videos, post messages and join UNICEF in the goal of zero child abuse.

Among those people who share their views through the app, one passionate supporter will be given the chance to take a field trip with UNICEF to see first-hand how the organisation works with partners – and children themselves – towards the fulfilment of child rights.

To find out more about Believe in Zero, or participate in the campaign, visit www.unicef.org.za or join the conversation on Facebook and Twitter.

Source: UNICEF